Unleashing the Power of Sustainability to Grow Your Business

Climate change negatively affects our health and environment, and more and more people are seeking sustainable, green alternatives to their everyday activities and purchases. As a small business owner, what can you do to help your customers in their quest for eco-friendly products while having a positive impact on your bottom line? Trademark Lawyers presents the following article that can help you find some answers.

What Is Sustainability?

You’ll find a slew of definitions online, but National Geographic may have put it the most succinctly of all: Sustainability is the practice of using natural resources responsibly, so they can support both present and future generations. An eco-friendly business will use sustainable materials to manufacture its products, looking for ways to reduce waste when it comes to packaging, finding reusable or recyclable alternatives, and offering goods that have a minimal impact on the environment and on the planet. 

Why Should I Incorporate My Green Business?

If you have an idea for a great product that fills an existing need and doesn’t harm the environment, think about starting your own green business. And if you plan on eventually scaling your business by hiring employees and looking for outside investors as you expand, consider incorporating your company instead of forming an LLC: forming a corporation will allow you to keep your personal and company finances separate, you’ll be protected from liability, and you’ll also be able to issue shares to your investors. An online formation service will help you set up your corporation without having to spend a fortune on lawyer fees. 

Where Do I Look for Sustainability Opportunities?

Start by looking around your office and see if there are ways you can make it more eco-friendly. Replace your old light bulbs with energy-saving CFL or LED light bulbs, and make sure the space is well insulated to cut down on heating and cooling costs. You can even invest in smart thermostats that detect the presence or absence of people in a room and adjust the temperature accordingly. Try cutting down on your paper consumption by going paperless wherever you can, and dispose of used paper goods and products in a separate recycling bin. Also, turn off any equipment that isn’t in use, and power off your computer at the end of each day.

What Is the Cost of Going Green?

Coming up with sustainable alternatives for the products you offer your customers may be costly at first. You may have to change suppliers as you switch to green materials and invest in new equipment to accommodate the change. But you may end up saving money in the long run (by purchasing energy-saving office equipment, for example, or forming new connections with like-minded, eco-friendly suppliers) and even increase your earnings as you gain environmentally-conscious customers looking for green products to purchase.

How Do I Market My Eco-Friendly Business?

Promote an eco-friendly culture within your company and be transparent about what you do for sustainability: list all the ingredients on your products’ labels, use recyclable packaging, and donate a portion of your profits to an environmental cause you’re passionate about. Get involved in your community by sponsoring and participating in events promoting green living.

Whenever you can, use the power of social media to share your efforts online. This is a fantastic way to digitally promote your products or services without using any paper products. For example, you could design a Facebook ad that you can easily share with your customers or promote using the platform’s advertising system. Many online tools allow you to create ads using pre-made, customizable templates designed to catch people’s attention.

However, it’s very important to avoid greenwashing, or spending more time and money advertising your eco-friendliness than actually implementing strategies to become a more carbon-neutral, climate-positive business.

If you want to help in the fight against climate change, take the plunge and start your own eco-friendly business. Help your customers become more environmentally aware by offering them sustainable products, and reach a larger audience by participating in worthy efforts designed to save our planet.

Image via Pixabay

6 Steps to Starting an Environmental Consulting Firm

Today, many people recognize the importance of ensuring that businesses comply with environmental law. Regulation is crucial for protecting our planet. If you’re entering the legal field, or you’re simply curious about career opportunities in the “ECOpreneurship” niche, you might be wondering how you could run your own environmental consulting firm one day. 

With a legal background, you can be an asset to businesses as an environmental consultant. Courtesy of Steroid Lawyers, here’s how to decide on your area of specialization, hire the right employees, and connect with clients who want to run eco-friendly operations. 

Determine Your Specialization

Many environmental consultants specialize in one particular niche within their field. My Law Questions states that most environmental legislation falls into two categories: laws are either specifically aimed at preventing or decreasing pollution, or determining the use of land and crucial natural resources. You could specialize in an area like wastewater treatment, stormwater management, carbon emissions, or land preservation. Consider your passions as you decide! You should also think about the potential revenue stream and demand across different specialties – after all, you do need to make sure that your business is profitable

Potential Business Model

The term “consulting” can refer to a wide range of services. Before you start creating a business plan, it’s important to consider which specific services you plan to offer. For instance, you might assist companies in developing waste management policies, identifying contaminant sources, conducting environmental impact assessments, and more. If you’re approaching this career path with a legal background, you will likely be helping businesses ensure that they are complying with local regulations and environmental legislation.

Necessary Qualifications

You don’t necessarily need to graduate from law school in order to run an environmental consulting firm, but if you’ve earned your Juris Doctor degree and passed the bar in your state, your legal qualifications will allow you to offer a greater variety of services than other consultants. With your rigorous academic and professional background, businesses can trust that you have a thorough understanding of environmental law. 

Business Formation

You’re almost ready to start hiring for your business, but first, you need to complete a few important legal obligations. For example, you can file the paperwork to establish your company with the appropriate business structure. In addition, you may need to choose a “doing business as” name, also known as a DBA name. If you already provide other business services under your own legal name, you’re a good candidate for selecting a DBA name for your environmental consulting firm. This will allow you to sell different services as a separate entity under the appropriate business name. More on this here.

Hiring Staff

When you’re hiring employees for an environmental consulting firm, you want to make sure that they bring relevant experience and a passion for this cause to the table. Constellation recommends using recruiting software and applicant tracking systems to streamline the hiring and onboarding processes. When it comes to writing job descriptions, make sure to clarify the primary responsibilities for this role and include the key skills that applicants should possess. You’ll also want to highlight your salary and benefits package – this is essential if you want to attract top talent!

Marketing Your Consultancy

Your clients can include private companies or public organizations that need to operate within the boundaries of important environmental legislation. Therefore, you’ll want to emphasize your core mission in your marketing materials and branding. You could share educational blog posts about environmental law on your company blog, share news articles about important new environmental legislation, and even post about business initiatives on social media. Localizing your content can help you demonstrate your impact on your own community. And as you develop your branding scheme, it never hurts to incorporate colors like green into your digital and print marketing materials! 

If you plan to go into environmental law, running your own business is definitely a viable career option. You can be of service to the planet as a consultant! With these tips, you’ll be eager to take the next steps towards opening your consulting firm. 

Photo via Pexels

Debt Management: How to Do It to Buy a House in Less Than a Year?

Buying a home can feel rather complicated, especially when you have to manage your debt. As you start thinking about a home loan and the fact that you want to find a property in the next six to 12 months, you’ll probably have a few questions about your financial situation, including “How can I manage my debts to be able to get the house?” Below, Trademark Lawyers shares the details of debt management and discusses the steps you need to take to be able to purchase a house in less than a year.

Pay Off Debt First

Getting rid of as much debt as possible before applying for a home loan is ideal because it helps you improve your credit score, which mortgage lenders use to determine the interest rate you will receive. Becoming completely debt-free from credit cards might be unrealistic, but still, you should aim to pay off as much debt as you possibly can.

Consolidate Debt to Reduce Monthly Payments 

​Debt consolidation usually means using a single loan, service, or credit card to reduce multiple loans, including revolving debt like installment debt (personal loans) or credit cards. Rather than making several payments to different creditors every month, you’ll make one payment to a certain entity. Debt consolidation can also lower your interest rate and decrease your monthly payment, which, in turn, would lower your DTI ratio.

​One of the most common methods of debt consolidation involves taking out a loan. This kind of installment loan enables you to consolidate several debts, such as medical bills, credit cards, and other types of loans. Once you’re approved for the loan, the lender will either pay off your existing debts or disburse money to you to pay off creditors yourself. After accomplishing this, you’ll make one loan payment at a new rate to a single entity.

Pay Your Bills on Time

Late payments make it more difficult to get rid of your debt because you’ll have to pay a late fee for each missed payment. In case you miss two payments in a row, your finance charges and interest rate will grow. It’s a good idea to enter your payments on a calendaring system on your phone or computer and set a reminder a few days before your payment is due. If it happens to miss a payment, do not wait until the next due date to send it; by then, it would be reported to the credit institution. Pay as soon as you remember that you missed it.

Make the Minimum Payment Toward the House

If you cannot afford to pay anything more toward what you owe, try to make the minimum payment, at least. The sum won’t help you make any real progress in paying off your debt, but it keeps your account in good shape, which helps you avoid late fees. 

If there’s no way you can get the 20 percent down payment for the house, there are a few options you can give a try and several programs that can help you. The programs include FHA, USDA and VA loans, which makes it easier to buy the property if you don’t have the funds. When house hunting, it’s also a good idea to work with a realtor who is familiar with the area where you’re looking.

On the flip side, if you have the cash available, you could pay for points at closing. This involves paying a fee to your lender which can in turn reduce your interest rate. Whether this is a profitable financial strategy depends on how long you plan to live in your home. You can use a mortgage points calculator to help determine your break-even point. 

Have an Emergency Fund

When things are going well for you, it’s imperative to establish an emergency fund as part of your savings plan. It would be best if you try to save sufficient money to cover at least three to six months of living expenses and unexpected events. That way, in case of an unforeseen occurrence, you’ll have some reserve cash to help you navigate the challenge.

Budget for the Move

As you pay down your debt, reorganize your finances and create an emergency fund, it’s also important to budget for your upcoming move. Start by determining which expenses you will likely incur, starting with whether you’re renting a moving truck and doing it yourself or hiring movers to handle everything for you. Obviously, a DIY move will be easier on your bank account, but this comes with a fair amount of stress, and will likely require you to involve friends and family for help. Alternatively, local moving companies will be expensive, but carefully vetted pros can make short work of your move, and get everything transferred safely and securely. Other expenses include any activation fees for services like internet, paying for packing supplies and the cost to rent any moving accessories like dollies or pads. 

Debt Management Before Buying a House

The answer to “How can I manage my debts to be able to get the house?”​ depends on your financial situation but implementing even one or a couple of these tips can help you handle your debts so you can buy the property you want to live on.

Practical Procedures To Protect Your Profits

People start businesses for many reasons, including to have flexibility and engage with their community. However, a business ultimately has to turn a profit to make these goals a reality in the long term. The following information can help you keep your cash flowing toward its rightful location: your bank account. 

Safeguard your intellectual property.

Intellectual property consists of products and ideas that you generate. Your business name and logo are considered intellectual property. It’s crucial to trademark these and other proprietary services and products to protect yourself from copycats capitalizing off of your good name and pulling profits in a different direction. An intellectual property lawyer (such as the experts at Trademark-Lawyers.org) can keep you safeguarded under the law and will ensure that you have a legal standing to enforce your intellectual property rights. Costs vary when hiring an intellectual property lawyer, but many offer payment plans and flat rates for certain services.

Establish your business entity before you get too big.

The ultimate goal in any business is growth. To perpetuate sustainable growth, establish your business structure early. While some single-person entities can operate as a sole proprietorship, forming a corporation will give you some cash benefits. To understand the difference between a C Corp vs LLC startup, you must first understand that a corporation, according to ZenBusiness, is a legal entity that will remove some liability from you, a stockholder. Corporate debts aren’t considered part of your personal debts. There are three primary types of corporations, including S Corp., C Corp., and nonprofit. An S Corp. avoids double taxation, while a C Corp. offers the highest level of legal protections. A nonprofit Corp. is exclusive to charitable organizations and, unlike other types of business, does not require taxes to be paid. 

Eliminate profit-eating products.

If you’ve ever been to a restaurant with a lengthy menu, you’ve likely wondered how they can afford to maintain stock of every single ingredient needed. Apply the same thought process to your business. You do not have to have dozens of options, and a few quality products or services can sustain you, especially when business is down. To determine what products should stay, calculate your profits. Keep only those that offer the highest profit margin. Do keep in mind, however, that this does not necessarily apply to loss leaders, which Accounting Tools explains are products that you sell near cost to encourage your customers to spend money on higher profit pieces.

Spend money on good employees.

It might sound counterproductive, but to safeguard your profits and the best way, plan to pay your employees competitively or better. This will attract the best talent and, considering that money is a huge motivator, is just one of many ways you can encourage employee longevity. Remember that the employee acquisition and training process is an exponential expense, and it can take six months or better to break even on a single new hire. LinkedIn also points out that paying a low wage can damage your brand’s credibility while a generous paycheck will excite top performers. If you are not quite sure which roles you need to fill, consider hiring a freelancer in each area of your business first. This way, you can decide which position is most valuable. And, if your freelancer shows promise, they may be willing to take on a permanent, full-time job.

Everything you do when you run a business affects your bottom line. The above tips, including maintaining your intellectual property rights, forming your business entity, ditching those products that don’t turn a profit, and spending money on the right staff, are all excellent ways to ensure that your cash continues to flow in the right direction.

Wise Laws Trademark Lawyers and Legal Team is your affordable trademark attorney.

Image via Pexels

Some Topics Our American Intellectual Property Lawyers Can Handle

 

  • American Copyrights registration, licensing & protection
  • American Copyright Applications
  • American Trademarks registration, licensing & protection
  • American Trademark Applications
  • American Trade Secret protection
  • Freedom to Operate Analyses
  • Infringement or Non Infringement Opinions
  • American Patent Applications
  • American International IP Law

 

A patent application has often been noted by lawyers as the most complex and layered legal document to prepare and put together because it must conform to strict legal guidelines and regulations, so as to result a patent in America and beyond is valid and enforceable.